Mini Ice Cream Pops are bite-sized popsicles in fun flavors and creative shapes — perfect for kids, teens, and party-goers.
Think of it as the “Lays of the Ice Cream World” — small, irresistible, and priced low for high-volume sales.
Each pop delivers taste, fun, and variety — turning a simple ice cream into a shareable, viral experience.
Target Market
- School & college students
- Young adults (18–35 years)
- Parents with kids
- Party planners & event organizers
💰 Pricing & Profitability (INR)
|
Product Type |
Size |
Selling Price (MRP) |
Cost per Unit |
Profit per Unit |
|
Single Pop |
20 ml |
₹15 |
₹6–₹8 |
₹7–₹9 |
|
Box of 6 Pops |
– |
₹80 |
₹35–₹40 |
₹40–₹45 |
|
Party Pack (12 Pops) |
– |
₹150 |
₹70–₹80 |
₹70–₹80 |
🍨 Product Variants
Flavours:
Chocolate Fudge, Mango Tango, Strawberry Cream, Paan Blast, Choco Chili
Shapes:
Star, Heart, Rocket, Dinosaur, Emoji
Add-ons:
Nuts, Sprinkles, Choco Dip (+₹5 extra)
🏭 Manufacturing Setup
Initial Investment: ₹3–4 Lakhs
Includes:
- Mini cold storage/freezer unit
- Ice cream moulds & popsicle-making machine
- Packaging setup (custom wraps, boxes)
- Raw materials (milk, flavors, stabilizers, sugar, etc.)
🛒 Sales Channels
- Retail Kiosks – Outside schools, parks, and malls
- Food Trucks – Flexible, low-investment mobile model
- Party/Event Tie-ups – Birthday packs & catering orders
- Online Delivery – Swiggy, Zomato, & Instagram DM orders
- Franchise Model – Expansion after proof of concept
📢 Marketing Strategy
- Reels & Shorts – Showcase fun shapes, reactions, and “first bites”
- Giveaways – “Guess the flavour” or “Design your pop” challenges
- Sampling Drives – School fests & college events
- Influencer Collabs – Partner with local food vloggers
- Theme Days – “Dino Pop Day”, “Heart Pop Valentine Offer”
💸 Monthly Expense Estimate
|
Item |
Approx. Cost (INR) |
|
Ingredients |
₹25,000 |
|
Packaging |
₹10,000 |
|
Staff (2 people) |
₹24,000 |
|
Rent (kiosk/storage) |
₹10,000 |
|
Marketing |
₹5,000 |
|
Electricity & Misc. |
₹6,000 |
|
Total |
₹80,000/month |
📊 Revenue Projection
Assumptions:
- Selling 200 pops/day @ ₹15 = ₹3,000/day
- Monthly kiosk sales ≈ ₹90,000
- Event packs + box sales + delivery ≈ ₹30,000–₹60,000
➡️ Total Monthly Revenue: ₹1.2–1.5 Lakhs
➡️ Net Profit: ₹35,000–₹55,000 (initial phase)
🚀 Growth Plan
- Launch DIY Pop Kits (Make-at-home fun packs)
- Introduce Festive & Limited Edition Flavours
- Expand via Micro-Franchise Model in metro cities
- Partner with Kirana Stores for cold-chain stocking
