1. 📌 Introduction
Sangu Poo (Clitoria ternatea), also called Butterfly Pea Flower, is a traditional herb widely used in Ayurveda, Siddha, and modern herbal teas. Its bright blue tea has gained international popularity for its anti-aging, memory-boosting, and stress-relieving benefits.
By sourcing flowers at low wholesale rates, processing them into powder, and branding them, entrepreneurs can create a profitable local and export business.
2. 📊 Market Potential
- Domestic Demand: India’s herbal tea market is growing at 15–20% CAGR. Urban consumers prefer organic & wellness teas.
- Export Demand: High in US, Europe, Middle East, Asia-Pacific (Amazon Global Selling, bulk export).
- Target Customers: Health-conscious buyers, ayurvedic practitioners, organic stores, herbal cafés, online shoppers.
3. 🏭 Production Process
- Raw Material: Buy Sangu Poo flowers at ₹80–₹120 per kg (wholesale).
- Drying: Sun-dry or use a dehydrator. (5 kg fresh flowers ≈ 1 kg dried).
- Grinding: Fine powder using grinder + sieve.
- Packaging: Pack in 50g / 100g air-tight pouches or jars.
- Branding: Use attractive labels with FSSAI number, benefits, brewing instructions.
4. 💰 Investment & Costing
Initial Setup
- Drying & grinding machine: ₹40,000 – ₹70,000
- Packaging machine & materials: ₹50,000 – ₹80,000
- Branding & licenses: ₹30,000 – ₹50,000
✅ Total Initial Setup: ~₹1.5 – ₹2.5 Lakhs
Recurring Costs
- Raw flowers: ₹80/kg
- Processing & labor
- Packaging: ₹8–₹15 per 100g pouch
Selling Price
- Domestic: ₹200–₹250 per 100g
- Export: ₹400–₹600 per 100g (Amazon Global Selling or bulk export)
👉 Profit Margin: 50%–200%
5. 📑 Legal & Registrations
- FSSAI License (Mandatory for food products).
- GST Registration (for invoicing & B2B).
- IEC Code (for exports).
- Organic Certification (Optional) – adds premium value.
6. 📦 Sales & Distribution
Local Market
- Organic stores, herbal shops, ayurvedic pharmacies
- Direct sales to consumers (retail packs)
- Farmers’ markets & wellness expos
Online Market
- Amazon India, Flipkart, Meesho
- Instagram & WhatsApp sales
- Own Shopify / WooCommerce website
Export Market
- Amazon Global Selling – easiest way to start exports
- B2B platforms (Alibaba, IndiaMART, TradeIndia)
- Tie-up with exporters in Chennai, Mumbai, Cochin
7. 📈 Revenue Projection (Small Scale Example)
- Monthly raw flowers: 200 kg (₹16,000)
- After drying → 40 kg powder
- 40 kg = 400 packs (100g each)
- Selling Price = ₹200 per pack = ₹80,000 revenue
- Expenses ≈ ₹30,000
- Profit ≈ ₹50,000 per month
👉 With exports, revenue can 2x–3x easily.
8. 🔮 Growth Opportunities
- Expand into tea bags, ready-to-drink mixes, wellness blends (Sangupoo + Lemongrass, Tulsi, Hibiscus).
- Enter cosmetics market (Sangupoo powder for skin & hair care).
- Create export brand targeting premium herbal tea consumers abroad.
✅ Conclusion
Sangu Poo Tea Powder business is a low-investment, high-profit herbal business with huge local and international demand. With the right branding and online presence, even small entrepreneurs can scale to ₹1 Lakh+ monthly income.
